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Frequently Asked Questions

What is coaching?
What is NLP?
What is the difference between coaching and training, mentoring, counselling, consultancy?
How does coaching work?
How to make the most of coaching?
What if coaching should not work for me?

What is coaching?

“Coaching is unlocking a person's potential to maximize their own performance. It is helping them to learn rather than teaching them”

Timothy Gallway

Coaching is based on the premise that the client is the expert in their life/work and that he/she has all the necessary resources available to make a positive change.  The coach serves as an independent non-judgemental sounding board whose role is to:
  • Discover, clarify, and align with what the client wants to achieve
  • Encourage client self-discovery
  • Elicit client-generated solutions and strategies
  • Hold the client responsible and accountable

(International Coaching Federation)

The coaching relationship is an equal partnership, providing a safe space, structure and support and working jointly towards achieving success for the client.  


What is NLP?

NLP (Neuro Linguistic Programming) was created in the 1970s by Richard Bandler and Dr John Grinder.  It has been defined as "the study of excellence", "how we make sense and interact with ourselves and the world" and/or "how we think, feel and act".
  • Neuro relates to us processing information via our nervous systems, using our 5 senses.
  • Linguistic refers to our verbal language, thoughts as well as body language.
  • Programming relates to the patterns of behaviours we all demonstrate, i.e. certain ways we prefer to do things.

NLP is a powerful tool that can usefully be applied in business.  Examples include enhanced management and leadership skills, working relationships, career and personal development as well as assistance with stress management, sales and marketing returns, and much more.


What is the difference between coaching and training, mentoring, counselling, consultancy?

While there exists some similarity amongst coaching and other helping activities, e.g. mentoring and coaching both involve one-to-one relationships that provide an opportunity for individuals to reflect, learn and develop, and consultancy and coaching are focussed on action and outcomes, fundamental  differences exist.  Please click here to learn more.

How does coaching work?

Coaching can take place face-to-face, by telephone or email, as well as over a period of time or intensively

Face-to-face coaching

Face-to-face sessions usually take place fortnightly at your place of business/home and are between 1 to 2 hours long. 

Business clients are provided with extra telephone coaching of up to 15 minutes each week/Executive being coached in those weeks when there is no face-to-face session, as well as unlimited email support and access to plenty of resources/research (via Coach).

Telephone coaching

Personal and time-efficient, telephone session generally last between 45 to 60 minutes if weekly, or 1 to 2 hours if bi-monthly.

Email coaching

Email coaching is offered to those that want to benefit from coaching and prefer written interaction/are on a budget. 

Intensive coaching

Intensive coaching is ideal for those that seek to make fast progress with a particular goal/issue and can take the form of 3-6 hours of intensive coaching a day.  Followed by two hours telephone and unlimited email support for 1 month thereafter.

While the methods of delivery may vary, all will have in common an initial consultation, after which the client is sent information and preparatory material to work through.  This will i) start the coaching process prior to the first session and ii) optimise the one-on-one coaching time together.

A wide range of Coaching/NLP methodologies/tools are available and drawn upon as applicable to ensure the best fit to the client and their specific situation.  The coaching process itself is client-led with the Coach providing a structured framework that enables new insight, as well as ensuring that the client is accountable to any actions agreed.

Coaching 'preparation' and 'reflection' forms are forwarded to the client in order to track progress made and identify key issues they want to cover in the next session.


How to make the most of coaching?

Coaching time is limited and not cheap.  In order to make the most of your one-to-one time with a coach, please click here for some simple tips.

What if coaching should not work for me?

Our reputation depends on our clients succeeding as well as being 100% satisfied. 

If, after the initial consultation, the completion of the preparatory material and the 1st coaching session, a client should feel that coaching is not for them, we will ask for a chance to put it right so that they are completely satisfied. If, for whatever reason, this can not be achieved, we will refund any money paid in advance for sessions not yet taken.


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Last modified: 05/23/07